AD CREATIVE NOTES
Ad angles, creative testing and the weekly work of keeping Meta accounts fresh.
I’m Ali. I spend every week finding angles and producing ads for ecommerce brands. These are working notes from that process: definitions, numbers and frameworks, not recycled listicles.
Ad Angles
Ad Angles for Ecommerce: How to Find the Message Your Competitors Haven’t Tested
What an ad angle actually is (and isn’t), eight angle categories with ecommerce examples, and a five-source method for finding angles worth testing.
Creative TestingCreative Fatigue on Meta: What the Flag Means and How Fast to Replace Ads
Meta’s own Delivery-column definitions, how fast ads decay under Andromeda, and why the “frequency of 3” rule is outdated.
Creative TestingHow Many Ad Creatives Should an Ecommerce Brand Test per Month?
A 578,750-ad benchmark says brands testing 10+ new concepts a month see 31% lower CPA. Here’s the volume your spend level requires.